Introducing JoeyCare
Expanding Access to Quality Infant Care
By Natalia Jimenez Cifuentes
Introducing JoeyCare
Expanding Access to Quality Infant Care
By Natalia Jimenez Cifuentes
Expanding Access to Quality Infant Care
By Natalia Jimenez Cifuentes
Expanding Access to Quality Infant Care
By Natalia Jimenez Cifuentes
JoyeCare was founded from both personal experience and a deep understanding of the systemic challenges in childcare. As an immigrant, I have navigated the complexities of adapting to a new country while pursuing higher education and building a career. With a multidimensional background in politics, business, design and anthropology, I have always been deeply passionate about understanding cultures, social systems, and the nuances that shape family dynamics and workforce participation.
I am a passionate researcher exploring novel ways to understand the interaction of design, environment, technology, and social impact. This research-driven perspective allows me to approach childcare not just as a service but as a critical component of economic development, social equity, and workforce stability.
Through 15+ years as a newborn care specialist and nanny-share consultant, I witnessed firsthand how families—especially those with children ages 0-2—struggled to find affordable, high-quality, and culturally responsive childcare options. But it’s not just families who are affected—this crisis hits caregivers just as hard.
Many early childcare professionals—whether in home-based care or daycare centers—are underpaid, undervalued, and lack access to proper training and career growth. Despite playing a crucial role in child development, they often face financial instability, job insecurity, and little recognition for their expertise. Meanwhile, parents are left without options, and businesses lose talented employees—especially working mothers—who are forced to leave their jobs due to the lack of reliable childcare.
JoyeCare was established in 2020 as a concept idea, during a time when the childcare crisis deepened due to the Covid-19 pandemic. The closures of childcare centers, skyrocketing costs, and worsening workforce shortages highlighted the urgent need for a scalable and sustainable solution.
Access to affordable, high-quality childcare has become one of the most pressing challenges for families, businesses, and the economy. The lack of reliable infant care options limits workforce participation, strains household finances, and places an additional burden on caregivers—many of whom work in informal settings without professional support or career development opportunities. This is not just a family issue—it is a workforce and economic crisis that demands sustainable, scalable solutions.
At JoyeCare, we believe that every child deserves access to safe, high-quality, and affordable early childhood care, no matter where they live. Our mission is to bridge the gap in childcare accessibility by creating a scalable, home-based care infrastructure that works alongside formal childcare centers to support working families—especially in areas where quality care is hard to find.
JoyeCare isn’t just about childcare—it’s about empowering caregivers, supporting working parents, and strengthening local communities. By expanding economic opportunities for stay-at-home parents and professional caregivers, we are creating a more flexible, sustainable, and community-centered childcare model.
To achieve this, we aim to work closely with policymakers, businesses, and community leaders to integrate home-based childcare into the broader early education system. Our goal is to ensure that families and caregivers alike benefit from funding, regulatory support, and quality improvement initiatives that make home-based care a viable, respected, and well-supported option.
By aligning with state initiatives to improve early childhood care infrastructure, JoyeCare is laying the foundation for a future where every family has access to high-quality, community-driven infant and toddler care solutions that work for them.
JoyeCare aims to transform the childcare industry by harnessing the potential of private residences and strategically deploying childcare professionals to meet the fluctuating demand for infant and toddler care.
Through an advanced technological platform, we:
✔ Identify underserved areas where access to quality child care is limited.
✔ Facilitate cost-sharing solutions that make childcare more affordable for working parents.
✔ Deploy childcare professionals efficiently, ensuring families in underserved areas can access care.
✔ Connect families with trusted providers in their own communities.
✔ Support working parents—especially mothers—in staying employed without sacrificing quality care for their children.
✔ Create economic opportunities for caregivers and stay-at-home parents, offering structured work and professional growth.
✔ Help businesses retain employees by integrating employer-supported childcare benefits that help retain employees and strengthen workforce participation.
is a direct intervention in childcare deserts, where the availability of infant care facilities falls short of the growing demand. By creating small-scale, high-quality care environments in residential settings and building a more strong childcare network in neighborhoods, we ensure that families have safe and trusted care options close to home.
Beyond accessibility, JoyeCare is building an ecosystem that supports caregivers—both professional and stay-at-home parents—by providing:
✔ Training and certification programs to elevate care quality.
✔ A structured system that integrates home-based childcare into the broader early education framework.
✔ Advocacy for funding and policy support to ensure sustainable wages and high standards of care.
At JoyeCare, we are not just providing a childcare solution; we are building a movement—one that ensures every child, every family, and every caregiver has the resources and support they need to thrive. We help build culturally responsive and community-driven childcare infrastructure to support diverse family needs.
JoyeCare creates a shared parenthood world where babies can belong to any local family home, growing in a trusted, sustainable, and affordable care setting. By sharing resources, families can access high-quality childcare while reducing costs and fostering a strong community support network.
JoyeCare forges a trusted, empowered, and united network of caregivers, maximizing their value while enabling higher wages and flexible earning opportunities. It provides caregivers without children, as well as those expecting a baby, the chance to earn more while enhancing their professional standing in the early childcare sector.
JoyeCare partners with local employers to offer childcare benefits that support working families and help businesses retain employees. By integrating nanny-sharing options into employee benefits packages, businesses can:
We invite you to join our growing community of Early childcare education enthusiasts. Engage with us, endorse our initiative, or explore ways to collaborate and partner with us. Follow us on social media to stay updated on our latest creations, upcoming events, and special promotions.
Thank you for being a part of our story. Let's create something beautiful together.
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