About Us
What is JoeyCare?
JoeyCare is a for-profit in-home child share-care consultancy firm and community-based digital platform, headquartered in Boston and registered in Massachusetts. We operate within the early childhood care industry, specializing in strengthening domestic care networks for children ages 0–2.
Our platform supports both **families and caregivers—professional and informal—**across neighborhoods, municipalities, and states in building childcare solutions that are safe, reliable, affordable, accessible, and professional.
JoeyCare was born out of both personal experience and a deep understanding of the systemic challenges in childcare. Founded during the height of the childcare crisis in 2020, JoeyCare responds to the urgent need for scalable and sustainable solutions. The closures of childcare centers, rising costs, and workforce shortages revealed the need for new approaches that could support working parents, elevate caregivers, and strengthen communities.
JoeyCare addresses these challenges by creating an ecosystem that connects parents, empowers caregivers, and engages employers and policymakers in building a more sustainable childcare infrastructure.
At JoeyCare, childcare is not only a family necessity—it is an economic priority that drives workforce stability, gender equity, and community resilience.
Meet the Founder
Natalia Jimenez Cifuentes is the founder of JoeyCare. She has built her career at the intersection of childcare, research, and social impact, bringing a multidisciplinary background in politics, business, design, and anthropology to reimagine how families and caregivers connect.
With more than 15 years of experience as a newborn care specialist and nanny-share consultant, Natalia has not only supported families with infants and toddlers, but also advocated for domestic workers and coached caregivers—including nannies, night caregivers, and newborn specialists—working in private homes. Through this work, she has seen firsthand the persistent gaps in the childcare system: families struggle to access affordable, high-quality, and culturally responsive care, while caregivers remain undervalued, underpaid, and overlooked in their professional growth.
Natalia approaches childcare not simply as a service, but as a critical pillar of economic development, social equity, and workforce stability. Her research-driven perspective explores the intersections of design, environment, technology, and social impact—bringing innovative solutions to an industry in urgent need of reform.
Through JoeyCare, Natalia is building a model that supports parents, empowers caregivers, and strengthens communities—ensuring every child has access to quality care and every caregiver receives the recognition they deserve.
The Cost & Availability Barrier
Workforce Impact: A Hidden Barrier for Working Parents
Workforce Impact: A Hidden Barrier for Working Parents
- Many families are priced out of high-quality childcare, forcing them to choose between work and caregiving.
- Long daycare waitlists and limited openings leave parents without reliable options, making it difficult to maintain stable employment.
- Families with lower incomes face even fewer choices, leaving high-quality childcare as a privilege rather than a necessity.
Workforce Impact: A Hidden Barrier for Working Parents
Workforce Impact: A Hidden Barrier for Working Parents
Workforce Impact: A Hidden Barrier for Working Parents
- The burden of childcare disproportionately falls on women, leading to career interruptions, wage gaps, and missed professional opportunities.
- Employers face high turnover and decreased productivity as working parents struggle with unreliable childcare.
- Parents without access to flexible, affordable childcare often reduce their work hours,
- The burden of childcare disproportionately falls on women, leading to career interruptions, wage gaps, and missed professional opportunities.
- Employers face high turnover and decreased productivity as working parents struggle with unreliable childcare.
- Parents without access to flexible, affordable childcare often reduce their work hours, leave jobs prematurely, or remain underemployed, impacting their long-term economic security.
TThe Economic Toll on Businesses & Communities
Workforce Impact: A Hidden Barrier for Working Parents
TThe Economic Toll on Businesses & Communities
- Businesses lose billions each year due to absenteeism, lost productivity, and talent attrition related to childcare challenges.
- Companies struggle to retain skilled employees, whose careers are disproportionately impacted by caregiving demands.
- Economic growth suffers when parents—who want to work—are unable to participate fully in the workforce due to childcare constraints.
Source: ReadyNation. (2019, January 16). Want to Grow the Economy? Fix the Child Care Crisis. ReadyNation. Retrieved from https://www.readynation.org/resources/want-to-grow-the-economy-fix-the-child-care-crisis
A System in Need of Reform
The Challenges Within the Childcare Industry
The Challenges Within the Childcare Industry
- The Covid-19 pandemic further exposed the vulnerabilities in the childcare system, pushing families, businesses, and caregivers into an even greater crisis.
- Many traditional childcare centers have struggled to remain open due to high operational costs and regulatory challenges, limiting options for working families.
- Employers and policymakers must take action to implement innovative childcare models that ensure childcare is not a barrier to economic participation and workforce stability.
- Caregivers need structured pathways for professional development, fair wages, and community support to improve care quality and create a more stable, empowered workforce.
The Challenges Within the Childcare Industry
The Challenges Within the Childcare Industry
The Challenges Within the Childcare Industry
- Many early childhood educators and caregivers receive low wages with limited job security, contributing to high turnover and staffing shortages across the industry.
- Informal nannies and home-based caregivers often work without access to training, professional development, or peer networks, leading to inconsistent care quality and a lack of career advancement opportunities.
- Stay-at-home parents who could provide care to other families lack structured pathways to formalize their services, even when they have the skills to do so.
What we offer:
JoeyCare strives to alleviate the childcare crisis by designing the most comprehensive childcare-sharing platform to simplify, secure, and ease the search for affordable, high-quality care. We enable caregivers and families to create local care-sharing networks by matching stay-at-home parents, neighborhood families, and experienced nannies. Our goal is to raise and nurture infants and toddlers in a more trusted, convenient, and familiar environment at a lower cost while increasing the value of empowered caregivers.
Who is JoeyCare For?
For Families and Expecting Parents
For Relatives, Friends and Neighbours caring for infants, babies and toddlers
For Childcare Professionals and Stay-At-Home Parents
Looking to share the cost of childcare by hosting or bringing their child into am In-Home share-care pod.
For Childcare Professionals and Stay-At-Home Parents
For Relatives, Friends and Neighbours caring for infants, babies and toddlers
For Childcare Professionals and Stay-At-Home Parents
Looking to increase their income
Nannies, Mother Helpers, NCS, Postpartum Doulas, Sleep/Lactation Consultants
For Relatives, Friends and Neighbours caring for infants, babies and toddlers
For Relatives, Friends and Neighbours caring for infants, babies and toddlers
For Relatives, Friends and Neighbours caring for infants, babies and toddlers
Looking to get a CPR, Early Childhood Development Courses and Certifications, and get connected to local programs for Children
For Employers and Businesses
For Governmental Agencies and State Departments
For Relatives, Friends and Neighbours caring for infants, babies and toddlers
Looking to Offer Childcare Employee Benefits
For Organizations
For Governmental Agencies and State Departments
For Governmental Agencies and State Departments
Universities, HealthCare, Non-Profits, Policy Research Think Tanks, Daycare Centers and Children Recreational looking to collaborate with us.
For Governmental Agencies and State Departments
For Governmental Agencies and State Departments
For Governmental Agencies and State Departments
Looking to Regulate In-home Childcare
